Retailers today are stuck in a paradox.
On one hand, customer expectations are soaring: Shoppers want frictionless, personalized experiences across every channel, from Instagram to the in-store aisle. On the other hand, most retail tech stacks are holding them back. Monolithic commerce platforms, once seen as safe bets, now feel more like concrete shoes: rigid, slow to evolve, and increasingly expensive to maintain.
These legacy systems can’t pivot fast enough to meet evolving buyer behavior, nor can they easily integrate the modern tools needed for data-driven personalization or cross-channel consistency. The result? Missed revenue, siloed customer insights, and a growing competitive gap.
Composable commerce architecture has emerged as the ideal solution, empowering retailers to adapt and deliver personalized omnichannel experiences quickly. At Axelerant, we've developed a composable solution specifically designed for mid-to-large retail enterprises undergoing digital transformation. It’s not just about swapping out parts, it’s about building a leaner, smarter, more adaptable digital engine.
Our approach seamlessly integrates content, commerce, and data through flexible, open-source technologies, including Alokai Storefront (previously known as VueJS Storefront), Strapi CMS, Magento Commerce, and OpenSearch. This helps deliver personalized digital experiences, accelerate time to market, and scale effortlessly to ensure your digital investments remain agile and future-ready.
For years, retailers were forced to choose the lesser of several evils when it came to digital architecture. None of the traditional options were built for the speed, personalization, or complexity of modern commerce.
The result? A patchwork of workarounds, siloed systems, and customer experiences that fall short of what today’s shoppers demand.
Our composable commerce solution directly addresses these challenges. By decoupling and integrating best-of-breed tools, tailored to fit, not forced to conform, we help retailers deliver seamless, personalized experiences across every touchpoint, without sacrificing speed or scalability.
Our path to composable commerce wasn’t linear; it was shaped by real-world challenges retailers brought to us. At first, we turned to familiar tools. Given our extensive experience with Drupal and WordPress, we naturally considered solutions like WooCommerce and Drupal Commerce. While both offered strong capabilities for many scenarios, we realized we needed something more inherently composable to achieve the agility and scalability our customers required.
We also considered Shopify’s Hydrogen framework, intrigued by its headless approach. However, the reliance on a proprietary ecosystem felt at odds with our open-source-first philosophy and our desire to offer retailers full ownership and extensibility.
So we pivoted toward a stack that aligned with our principles and addressed our clients’ most pressing challenges.
This composable stack wasn’t assembled for novelty; it was engineered through necessity. Each tool solves a specific challenge, and together, they offer a future-ready foundation for building the kind of digital commerce experiences that today’s customers expect and tomorrow’s innovations demand.
One of the key advantages of adopting a composable architecture lies in its capacity to make the most of what organizations already have, technologically and operationally. Our solution is designed with integrations at its core, enabling seamless interaction with multiple existing platforms.
This highly integrative approach allows retailers to maximize their existing technology investments, reduce risk, and minimize disruption, ensuring a smooth transition towards enhanced composable commerce solutions.
Our composable architecture brings together the best of content management, commerce, and user experience, powered by modern integrations that ensure scalability, flexibility, and performance.
Strapi CMS allows content teams to manage complex, flexible layout pages efficiently. The product information and related commerce functionalities seamlessly integrate directly from Magento, ensuring consistent and accurate content across all digital touchpoints.
We successfully built custom middleware enabling seamless communication between VueJS Storefront and Strapi. This integration facilitates dynamic content and consistent user experiences, reinforcing our solution's modular flexibility.
Our composable solution integrates content, commerce, and data through a middleware architecture, enabling seamless, personalized journeys:
Selecting open-source technologies provides strategic advantages:
Axelerant brings deep expertise in composable and open-source technologies, reinforced by robust DevOps practices and continuous delivery methodologies. Our solution uniquely solves retail challenges through scalable, modular architecture, providing:
Curious to see our composable commerce solution in action? Demos showcasing key functionalities and integrations are available. Reach out to our experts to arrange a demo tailored to your needs.
Retailers can take a smart, step-by-step approach to a composable architecture. Begin with a modern front-end like VueJS Storefront to quickly boost site speed and user experience. Then, gradually update backend systems using modular APIs, prioritizing impactful upgrades like advanced search and personalized content delivery. This approach delivers quick wins while laying the foundation for long-term digital agility.
Composable commerce leveraging open-source technologies is a strategic imperative for agile, personalized, and cost-efficient retail. Axelerant’s solution provides retailers with the tools and expertise needed for rapid innovation, delightful customer experiences, and effortless scalability.
Ready to accelerate your digital transformation journey? Let’s connect and schedule your personalized demo today.