As privacy regulations tighten and third-party cookies phase out, businesses need first-party data to drive their marketing strategies and enhance customer’s digital experiences.
Unlike third-party data, which is often aggregated from various sources, first-party data is collected directly from a company's visitors. This data includes interactions on websites, apps, and other touchpoints, providing a more accurate and reliable foundation for insights.
Robust Customer Data Platforms (CDPs) like Lytics empower businesses to collect, unify, and activate first-party data efficiently. This data can further be utilized to:
Lytics, a leading customer data platform, leverages first-party data to enhance digital experiences. By unifying customer data from different sources, Lytics helps businesses understand their audience better and deliver personalized content.
Lytics provides the following key features.
One of Lytics's standout features is its flexibility in integrating with various content management systems (CMS). Regardless of the CMS you are using, Lytics can deliver personalized content based on insights derived from first-party data.
The integration capabilities of Lytics provide the following benefits.
The integration of Lytics within a DXP will benefit the following industries.
Integration of Lytics with a DXP can streamline customer data, resulting in more consistent and personalized marketing campaigns. Retailers can expect increased conversion rates and enhanced customer satisfaction by delivering tailored experiences based on unified customer data.
Real-time personalization and targeted content delivery can help financial institutions provide more relevant advice and product recommendations. The personalized financial services will also provide enhanced customer engagement and increased account openings.
The integration of Lytics with a DXP can help unify student data to create personalized learning pathways and communication strategies. By providing content that aligns with individual student needs, it will also help improve student engagement, satisfaction, and retention rates. This integration also improves student intakes by implementing increased mission fit applicants and subsequent enrollments.
It helps personalize donation forms and communications based on donor behavior and preferences. It increases donation conversions and improves donor loyalty by providing a more engaging and relevant donor experience.
Lytics can help organizations launch effective marketing campaigns by:
To get the most out of Lytics, organizations can integrate the platform with marketing automation tools like HubSpot, Salesforce Marketing Cloud, Mautic, and Marketo.
Here’s how Lytics integrates with some of the popular marketing automation tools:
This integration helps businesses sync customer data between Lytics and HubSpot to ensure consistent and up-to-date profiles. Businesses can use Lytics’ advanced segmentation to create more precise audience lists in HubSpot. By Leveraging the enriched data from Lytics, businesses can create personalized email campaigns and workflows in HubSpot.
For example, a retail brand can use Lytics to gather and analyze customer behavior across its website and mobile app. This data can be synced with HubSpot, allowing the marketing team to create highly targeted email campaigns based on recent browsing behavior and purchase history.
This integration helps enrich Salesforce Marketing Cloud contacts with comprehensive behavioral data from Lytics. Businesses can also utilize Lytics segments in Salesforce’s Journey Builder to create more relevant and personalized customer journeys. The insights from Lytics will also help analyze the performance of campaigns in Salesforce Marketing Cloud.
For example, an ecommerce business can leverage Lytics to analyze customer browsing and purchase patterns. This data can be synced with Salesforce Marketing Cloud, allowing the business to create personalized marketing journeys that lead to higher engagement and conversion rates.
Businesses can harness the power of Mautic by developing custom integrations with Lytics, tailored to meet their unique requirements. They can also utilize Lytics’ behavioral data to enhance Mautic’s segmentation and targeting capabilities.
This integration can also help trigger automated campaigns in Mautic based on enriched customer profiles and real-time data from Lytics. For example, a non-profit organization can use Lytics to collect data on supporter interactions across its website, email campaigns, and social media channels.
This data can then be integrated into Mautic, allowing the organization to send highly personalized communication and automate follow-up actions based on supporter engagement and interests.
Carrying out these integrations will help:
Axelerant has developed a solution to help e-commerce businesses contact users who have abandoned their shopping carts, encouraging them to complete their purchases. By leveraging a Customer Data Platform (CDP), businesses can segment and capture data from the e-commerce platform.
This data is then used in Mautic to send personalized emails to these users, reminding them of the products they left behind and encouraging them to complete their transactions. This targeted approach not only helps recover potential sales but also enhances customer engagement and satisfaction.
At Axelerant, we specialize in unlocking the full potential of your first-party data. Our team of experts works closely with you to create customized data strategies that drive personalized customer experiences and effective marketing campaigns.
We help you integrate and analyze your data seamlessly, ensuring it provides valuable insights and fosters growth. By leveraging our deep expertise and innovative solutions, we ensure your data is optimized for maximum impact and engagement.
The preferred partnership between Axelerant and Lytics enhances these capabilities, offering a robust solution to navigate the complexities of modern digital experiences. By integrating Lytics' powerful CDP capabilities with Axelerant's expertise, organizations can unlock the full potential of their first-party data, delivering more personalized and impactful customer experiences.
Reach out to the experts at Axelerant for a demonstration of how to integrate your CMS with Lytics CDP.