
How Design Governance Restores Brand Impact Without Delays
Interaction Design
Information Architecture that connects users to outcomes—and businesses to growth.
Your content can’t deliver impact if users can’t find it. Our IA services ensure that your digital experience is organized logically, structured intuitively, and optimized for your users' needs.
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Design discovery is our north star—aligning user needs, business goals, and market context. At Axelerant, we combine UX research with Information Architecture to reduce ambiguity, uncover blind spots, and shape intuitive digital experiences. Our IA discovery process delivers structural clarity that guides your content hierarchy, navigation, and overall digital strategy.
We begin with a collaborative deep dive—understanding your goals, challenges, and the role your website plays in your customer journey.
Through interviews, surveys, and usability testing, we surface user needs, behaviors, and unmet expectations.
We benchmark your IA and UX structure against peers and competitors to identify gaps and positioning opportunities.
We visualize your users’ goals, touchpoints, and pain points—mapping the experience across all content layers.
We craft a scalable structure: one that supports discoverability, findability, and content governance across teams.
We co-articulate the core UX and IA challenges that must be solved—guiding all future design and content decisions.
It’s the difference between a user completing their journey or abandoning it in frustration. Between content that delivers value and content that gets lost. IA ensures your content is not just present, but purposeful: organized, discoverable, and aligned with user expectations.
At Axelerant, we treat IA as foundational, not decorative. It’s a strategic layer that influences every aspect of user interaction, content performance, and long-term scalability.
Structure messy or fragmented content ecosystems into clean, understandable frameworks.
Help users locate what they need without second-guessing or backtracking—reducing bounce and boosting confidence.
IA paves the way for intentional paths to action, whether it’s signing up, buying, or learning more.
A well-architected experience ensures search, navigation, and filtering systems stay consistent, even as content grows.
IA creates a shared language for marketing, content, design, and development to collaborate around.
IA lays the groundwork for extensibility, enabling modular content models, headless CMS architectures, and omnichannel delivery.
Axelerant helped us completely rethink how our global content was structured. Our bounce rate dropped by 28% and internal teams finally had a framework they could align on.
Digital Strategy Lead, Global NGO
Explore our impactful Acquia product engineering projects.
Technology has fundamentally changed how consumers and companies
interact with and relate to each other.
Discover limitless possibilities across your people and digital experiences. Partner with us for seamless and scalable solutions.
Technology has fundamentally changed how consumers and companies interact
with and relate to each other.
Take a peek into the work we have done for our valued customers.